At a glance

 

Question:

How does an Irish challenger brand raise awareness in the competitive UK FMCG market?

 

Answer:

By taking a giant size Chocolate box on tour to shopping centres from London to Newcastle and inviting British women to share a chocolate and share a thought.

 

What happened: 

To date we made a huge impact at the locations we visited and created an online campaign with content that has reached over 6 million people so far.